GA Runoff Mixtape
"My goal for this project was to bring about an accessible, tangible product to the voters in Georgia as a way of saying thank you while also celebrating the rich musical culture."
All Eyez on Georgia: Election Mixtape
After the 2020 general election came to an end, the focus shifted to a Senate race in Georgia, a key battleground state that held a lot at stake. With a nationwide pandemic still at play and a strong network of local grassroots organizations preparing for an influx of attention to the state, I wanted to bring a different approach than the typical political ad or digital poster.
My goal for this project was to bring about an accessible, tangible product to the voters in Georgia as a way of saying thank you as well as celebrate the culture. The result of this idea came together with the illustration of Stacey Abrams by Peter Erich and a mixtape comprised of the musical talent that has come out of Georgia by Atlanta based DJ HiKey. Alongside a partnership with Plynth, a tech startup aimed at connecting physical and digital products — a plastic card the size of a hotel key was produced and handed out to voters on Election Day.
The audience could simply aim their camera phones at the artwork and be connected to the GA Runoff Mixtape as well as key voter information resources.
Summary: Cultural Strategy, Promotional Advertising, Electoral Politics